Impact story: MSME finance
Padma and Amarnath C. in their shop. They took a loan from Vreedhi to buy stock.
Vreedhi Financial Services, India
About the partner
Vreedhi (vreedhi.com) is an Indian financial services provider offering small business loans to underserved micro, small and medium enterprises (MSMEs). Headquartered in Hyderabad, Telangana state, Vreedhi’s roots lie in the Dr Reddy’s Foundation’s educational, health, livelihoods and climate action non-profit work with low-income households, especially providing women micro-entrepreneurs with microcredit. Vreedhi complements its digital lending and rapid (24-hour) application-to-disbursement process with a local physical presence and doorstep business model.
About the client
Padma and Amarnath C. are a hard-working married couple with student-age children. Rice traders for 14 years, in 2023 they also opened a small general store with a loan from Vreedhi to buy stock. The shop is in a busy area where a lot of construction is occurring. Many construction workers buy from them on credit during the week and settle their bills at the weekend. Padma and Amarnath are very satisfied as Vreedhi clients and use its insurance and business development services. Padma welcomed Oikocredit study tour participants in December 2023 with a complimentary drink and the words:
I share my happiness with you! – Padma
Oikocredit partner since 2020
Type of organisation
Non-banking financial services company established in 2019 and registered with the Reserve Bank of India.
Type of clients
MSMEs in smaller urban centres, such as retailers, pharmacies, traders, mechanics, tailors, small-scale manufacturers, and women running home-based or community businesses.
Number of clients
4,413 currently active clients (March 2025).
The impact
Vreedhi has provided collateral-free credit since 2019 to more than 25,000 MSMEs with low turnover, no collateral and limited credit history. By bridging financial gaps and empowering underserved entrepreneurs, it promotes inclusive growth in the grassroots economy.
Supporting this partner
Oikocredit supports Vreedhi with loans through Maanaveeya, its Indian subsidiary; Maanaveeya was Vreedhi’s first lender, and the two organisations remain closely connected.